Throughout this difficult year, we’ve been committed to helping our health system clients weather the challenges and threats presented by the pandemic. We’ve offered flexible pricing structures, shared resources, accelerated onboarding and implementation timelines, and come up with innovative workarounds like our BYOD program for remote monitoring. 

We're committed to the success of our clients and the larger goal that we are all striving for: accessible and better quality prenatal and postpartum care for all moms. 

With that in mind, we’re also tracking the opportunities and threats presented by our clients’ competitors — threats that have existed for some time, but now have been heightened by COVID and its disruption of traditional models of care.

In this week's news, new policies from the FDA mark strides toward a more comprehensive approach to digital health technology as the industry considers delivery of care outside traditional office settings, and payers weigh the benefits of virtual care. In maternal health, new initiatives continue to emphasize the importance of remote patient monitoring for better outcomes, particularly monitoring of blood pressure. Plus, two bills introduced to help improve access to vaccines for pregnant mothers. 

AVIA has always been a leader in the field of digital healthcare transformation, and Babyscripts has been privileged to partner with them both in a financial and innovative capacity for several years. As the nation’s leading digital health transformation partner, working with over 50 healthcare organizations, AVIA has a finger on the pulse of the digital health market — pre-, during, and post-Covid. 

President and Co-founder Juan Pablo Segura sat down with Sarah Carroll from AVIA to talk about the current landscape of virtual care. As the director of AVIA’s Medicaid Transformation Project, she has a unique insight into the role that virtual care will play for vulnerable populations, and what the future holds for health systems struggling to recuperate financial revenue lost through the pandemic. 

In the news this week: The medical community continues to adapt to the demands of the coronavirus pandemic. Virtual care solutions are on the front line of the outbreak, with some still holding reservations and others anticipating virtual care as the new standard. Plus, a new study on pregnancy and COVID-19.

Based on the conversations we are having with OBGYN practices, information being published in the media, and guidance delivered from professional organizations, it is clear that practices are quickly rolling out reduced prenatal visit schedules to keep patients outside of the clinic. Providers are able to stay connected with patients between visits by leveraging telemedicine, remote patient monitoring, and telephonic visits, with reimbursement codes to bill for those technological touch points. Take a look at some of the top articles referencing these topics in this week's roundup! 

As COVID-19 continues to dominate the news cycle, we're taking some time every week to highlight the most relevant articles for our industry.